Equality
We shall recognize the individual rights of all members of the community in accordance with the Canadian Charter of Rights and Freedoms, and display a fair sense of justice.

Truth
We shall make accurate claims to our customers, use only competent testimonials, and strive to be open about all aspects of the products or services we offer.

Honesty
We shall uphold the principle of fair play and be vigilant against conduct which has the intent, capability, or effect of being deceptive towards our customers.

Integrity
We shall not merely abide by the law in a technical way but will strive to serve our customers with honest values, avoiding all devices and schemes which prey on human ignorance or gullibility.

Cooperativeness
We shall support a healthy marketplace for all through cooperation with customers, other businesses, and every person who would benefit from an ethical, free-market system.

Self Regulation
We will honour all commitments and guarantees, and seek to resolve any disputes in a fair and expeditious manner. We will investigate and fully inform the consumer of any health, environmental, safety or other hazards posed by the normal use of our products or service.